Patients trust links that match the name on their receipt. A branded domain points staff login and patient portal URLs to your lab identity while running on the same Lab Flow Pro workspace.
What changes with a custom domain
- Portal login URL shows your lab name instead of the platform hostname.
- Staff bookmarks and printed instructions align with your brand.
- Logo and lab configuration still come from your lab settings inside the app.
What does not change
Branded domains are still secure logins to your lab tenant — not a public website. We do not publish your reports or patient lists to the open internet. The public marketing site at ainfomics.xyz describes the software product separately from your lab’s operational domain.
When to adopt
Single-location labs often start on the shared platform domain and add branding after go-live stabilizes. Multi-branch labs frequently prioritize branded links early so every receipt matches the portal URL patients see.